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Marketing Campaign

Our community is still very dependent on the tourist dollars.  During the “off season” months, vacation rentals on the beach are often empty.  This creates a difficult situation for the rental owner.  By obtaining year-round rental contracts with travel and tour companies, Ocean Properties Vacation Rentals, Inc. is better able to serve our clients who need year-round income from their properties.

The overall effort is one of the greater stability for both the individual property owner and the community as a whole, since the year-round customers invigorates the local economy.  While advertising generates new business, our most important concern is having our guests return by providing professional service and competitive rates.  40% of our business is repeat and referral.  This confirms the high level of guest satisfaction we provide.  


Networking

To compete effectively in today’s travel market place, a property must be easily accessible and thoroughly promoted to travel agents and consumers.  Our network employs a broad spectrum of marketing techniques in a variety of media to assure our associated properties receive high level, year round exposure.

Ocean Properties Vacation Rentals, Inc. has contract agreements with several national wholesale travel companies.  These companies have a network of travel agents that are presently booking our vacation rentals through our reservation system.
  • Southwest Vacations 
  • T 4 Travel -  German Market
  • Transat Holidays  - Canadian Market
  • Thomas Cook  -  United Kingdom Market


National Market

Southwest Airlines Vacations is the leisure vacation package product for Southwest Airlines.  Southwest Airlines Vacations offer complete vacation packages to destination across the U.S., including New Smyrna Beach.  They provide flight service from every scheduled Southwest Airlines departure city in the U.S. including Orlando.  Southwest Airlines Vacations provide an affordable way to create a personalized vacation package including accommodations, provided by Ocean Properties Vacation Rentals, Inc., and flights into the Orlando International Airport.
 

German Market

We have been working for 18 years with T 4 Travel, based out of Berlin.  This company, over the years, has been a valued customer and has been sending us good rentals that usually extend 3-4 weeks.  The peak travel months, for the German Traveler, are May - August and October - November.
 

Canadian Market

Ocean Properties Vacation Rentals, Inc. works with Transat Holidays providing vacation accommodations for the New Smyrna Beach area.  Transat Holidays is a business unit of Air Transat who is the leading air carrier in Canada, carrying some 3 million passengers to nearly 60 destinations in 25 countries.   Year-round, Transat Holidays provides its customers across Canada with a full range of Florida vacation packages including airfare, rental car and vacation accommodations.  Air Transat offers several flights from Canada into the Orlando International Airport, making New Smyrna Beach more accessible than ever.  Ocean Properties Vacation Rentals, Inc. has noticed an increase in Canadian vacation accommodation requests in New Smyrna Beach.  Do to the favorable exchange rate, Canadians are visiting our area now more than ever. 
 

United Kingdom Market

Thomas Cook is the largest UK tour operator and one of the best known names in travel.  Ocean Properties Vacation Rentals, Inc. is proud of our long standing relationship with Thomas Cook.  Thomas Cook offers travel packages to the New Smyrna Beach area that include flights, accommodations, rental cars and cruises.  Thomas Cook travelers fly into Orlando-Sanford International Airport, which is an easy 35 minute drive to New Smyrna Beach.  Thomas Cook UK LTD has its own travel sales channels, tour operations and Thomas Cook Airlines, the UK’s second largest leisure airline. 
 

Social Media Marketing

In today’s world, Social Media is one of the hottest trends.  Social Media Marketing (SMM) is an Internet Marketing strategy where you promote your business through social sites, videos and interaction with members of target communities.  When using social media for marketing, social media is easily utilized to create cost effective strategies and campaigns that can create viral results. Social media has the power to drive traffic to our website.  With this in mind Ocean Properties Vacation Rentals, Inc. has a Facebook page.  We use this tool not only to market rentals and sales, we also use it as a tool to further build loyalty and long-term relations with our customers. 

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